The viral marketing for The Dark Knight has been kicked up a notch. And by a notch, I mean a marketing campaign that has left an Internet trail so large, Warner Brothers might have Chris Hansen on their tail.
It first started with whysoserious.com, where fans were sent on a scavenger hunt in major cities to put together a clue.
When the hunt was completed, a new picture of the Joker was revealed as well as a link to rorysdeathkiss.com, and yet another scavenger hunt.
Now there is TheGothamTimes.com, a four-page faux newspaper that uses news stories to present the overall plot and atmosphere of the setting for the next Batman flick.
On top of this paper, there are also links found within the paper, particularly the Ha Ha Ha Times, which seems to be the same paper except altered by the Joker.
Here are the other faux sites that were revealed in the site:
We Are The Answer
Gotham National Bank
Remembering Gina
Gotham Police Department
Gotham City Rail
Also, Empire magazine is slowly revealing a picture of the Joker here....
Expect the first official trailer for The Dark Knight to be before the Will Smith vehicle, I Am Legend
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